Breathe California Of The Bay Area E-Cigarettes

Electronic cigarettes (also called e-cigarette or electronic nicotine delivery system) is a battery operated devices designed to resemble cigarettes that deliver nicotine-containing aerosols. Although they do not produce tobacco smoke, e-cigarettes still contain nicotine and other potentially harmful chemicals. Nicotine is a highly addictive drug, and recent research suggests nicotine exposure may also prime the brain to become addicted to other substances. E-cigarette comes in various flavors of tobacco which attracts youth and young adults more than any other group. Other tobacco products or OTP’s  (little cigars, cigarillos, smokeless tobacco and e-cig/vapor-liquid) come in a variety of kid-friendly flavors like cotton candy, fruit punch, and grapeHow is this affecting youth?
Nicotine is highly addictive substance and can harm adolescent brain development. Nicotine is more addictive than cocaine or heroin. Youth is more likely to experiment with other varieties, once they use one tobacco product.

  • 80% of teenagers who smoke started with flavored tobacco
  • Nearly 7 in 10 middle and high school students who have used tobacco have tried flavored products
  • 1 in 5 youth have  tried an electronic smoking device and 10% are current users
  • Many believe that flavored products are safer and less addictive than non-flavored varieties

​Electronic Cigarettes — Facts & Myths
“Protecting Youth from Flavored Tobacco” Fact Sheet

Breathe Calfornia of the Bay Area can provide:
Workshops and presentations to youth and community-based groups
Assistance to cities in implementing flavored tobacco products and e-cigarette/vape ordinances
Make your voice heard to your representatives: download and submit the form below to our office:
Endorsement Form

Want more information to be involved in Breathe California of the Bay Area’s efforts to reduce the use of flavored products and e-cigarettes/ vapes?​Contact
Nidhi Badiyani: / 408-998-5865 or
Julia Barba: / (408) 998-5865



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